Newly formed marketing and media agency will provide creative, strategy and PR for one of the nation’s largest fairs
June 16, 2015
Amusement Park, a full-service manufacturer of creative content, new tech products, business models and branded relationships across media platforms, has been named agency of record for the L.A. County Fair (LACF), one of the largest and most diverse county fairs in the U.S.
Amusement Park, a suite of companies formed as the result of the March 2015 union between Amusement Park Entertainment of Los Angeles and 27-year-old DGWB Advertising of Santa Ana, Calif., will handle all disciplines of LACF’s 2015 campaign, including creative, strategic and public relations.
LACF, a nonprofit event that has been held at the 487-acre Fairplex in Pomona, Calif., since 1922, tapped Amusement Park to bring the big and out-of-the-box ideas back to the LACF. Amusement Park will oversee all advertising disciplines for LACF, including English- and Spanish-language TV and radio, direct mail, digital, outdoor and print. The finalized creative will be on display in the weeks leading up to the 93rd edition of the LACF, Sept. 4-27.
“Going to the L.A. County Fair is an experience unlike any other and Amusement Park is crazy excited to get to remind people of that,” said Jimmy Smith, Amusement Park chairman and chief creative officer. “Clients that push their marketing partners for awe-inspiring work, value creativity and then trust their agencies to deliver, get what they deserve: ideas for the ages. The folks at LACF are just that sort of client. So, the work you’re going to see for the LACF is going to be off the skillet.”
“The LACF wants to connect with its core audience, as well as new visitors and others from gateway markets who travel to our event every September,” said LACF VP of Branding & Knowledge Management Michelle DeMott. “We’re confident we chose the right agency in Amusement Park to deliver our message of fun, exploration and education.”