Wienerschnitzel is an original – one of the early, authentic, Southern California fast food brands. It's not retro, it’s real. Following the 50th anniversary of the company, there was a big opportunity to remind hot dog lovers just how deeply this brand is rooted in the nostalgic heritage of California. For many, those chili dogs and fries are an instant flashback to wonderful childhood memories, and we set out to delight our fans by reigniting those memories.
The Delicious One (TDO) is a beloved, animated icon who hadn’t made a public appearance in several years. We brought him back with new animated adventures that look like they were created in the early 1960s, accompanied by the tagline “Der Fun Since ’61.” TDO helps put Wienerschnitzel top of mind, offering every generation a great food experience, plus reminding some of us of a treasured piece of our childhood, too.
How we helped Wienerschnitzel
Research & Planning
Media Planning & Buying
Crew Uniform Design