For 18 years running, Amusement Park, Wienerschnitzel and Los Alamitos Race Course have hosted the Wiener Nationals – a wiener dog race with proceeds benefiting the Seal Beach Animal Care Center.
For the 2013 effort, we took things to another level by getting closer to the ground (When you’re working with wiener, dogs that's where the action is.) We grabbed our GoPros, rolled up our sleeves and built dachshund-sized harnesses in order to take viewers on an epic ride – one that got us on GoPro’s front page as the much coveted Video of the Day. We also peppered the stadium with large interactive posters designed to give the audience a full perspective on the excitement of racing from below.
Year in and year out, Wiener Nationals is fun exposure for Wienerschnitzel, and a big draw for a great cause.
How we helped Wiener Nationals
Media Planning & Buying