Ideas are the engines for everything. And the world is full of them. Big ones, hair-brained ones, some with teeth and others with lots of legs. While they are vast and many, the one thing they all share is the need to be nurtured and cared for until they can stand on their own.
What separates ridiculous notions from ones that just might change everything? A partner willing to believe in and help usher them to the next level. That’s where Toshiba comes in. They’re more than a printer company—through their expertise and technology, companies can communicate their ideas and give them life through guidance, workflow, security and digital signage.
To do our part, we developed a light-hearted campaign matching the many types of ideas with their human counterparts through a mix of animated characters and live action footage. And to bring it to life, we gave it a Dr. Seussian vibe, complete with a thoughtful storyteller to take us on the journey. Taking the “idea” idea a step further, we turned our main characters into sharable emojis so Toshiba’s people could push them out to their clients and the world.
How we helped Toshiba