Trees are the ultimate office “vendors,” the unsung heroes of the modern workplace. As a sustainability leader, we felt like Toshiba felt like it was time to recognize their contributions by giving them one day off a year. So we helped them spread the word with “National No-Print Day.” The one day a year when we rethink the very way we print, by not printing at all.
By doing this we had a lot of fun posing a serious question on behalf of Toshiba: Why would a copier company ask you to not use your copier for the day? Because it’s the right thing to do - for the environment and businesses everywhere.
How we helped Toshiba
Social media marketing
Research and Planning