Chief Executive Officer
Mike is a working partner at Amusement Park and co-founder of the Values Institute. Along with his partners, Jimmy Smith, Jon Gothold and Ed Collins, Mike takes an active role in guiding Amusement Park on a daily basis. He serves as the cultural leader of the agency, creating a values-based environment that gives everyone the opportunity for personal and professional growth.
The Values Institute, a strategic think tank that sits beside the agency, does research and consulting dedicated to identifying and cascading shared values. Mike and the institute publish OC’s Most Trustworthy Brands survey and host the annual Trust Summit. In 2013 The Values Institute entered into a joint venture with California State University, Fullerton, to create the Center for Brand Values Communication and Research. It is our nation’s first-of-its-kind academic organization dedicated to the study of how brand and corporate values are lived and communicated.
Mike sits on the Foundation Board of Cal State Fullerton and Board of Directors of the Santa Ana Chamber of Commerce where he co-chairs the Economic Development Council. Mike is also an active member of Downtown Inc., whose mission is to facilitate the enhancement of the downtown area as a vibrant shopping, entertainment, business and cultural destination.
Chief Creative Officer
Many people know how influential advertising greats Lewis Williams, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what many people don’t know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead – Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samantha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, “Bewitched.” Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment.
Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy nomination - Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts - Soul of the Game). And in 2013, Jimmy added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality show, “Model Employee.”
As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”
Executive Creative Director
Jon leads Amusement Park's creative departments, ensuring that all the work is of the highest level. With over 35 years in the advertising business, Jon’s efforts have been recognized by the industry’s most prestigious awards competitions. Jon has served two terms as Co-President of the Orange County Ad Club, and three terms on the board of Arts Orange County. Jon’s vast experience includes such clients as Wienerschnitzel, KFC, Toshiba, Hilton, Apple Computer, California Avocado Commission, Quiksilver and Shimano.
Figure it out. Make it happen. That’s not only the title of Ed’s blog, but it’s his professional and personal view on life. As the agency president, Ed is a key leader of our staff and our business. He applauds people who have a strong “whatever it takes” attitude and is convinced that the combination of intelligence, creativity, compassion, and tenacity is what differentiates great from good.
He brings a wealth of experience to the agency and to our clients, having spent time at premier advertising agencies; Y&R, DDB, TBWA\Chiat\Day, Hill Holliday, and Berlin Cameron United. He also led business development efforts for AOL Time Warner and NCC Media.
Ed is also an adjunct professor of advertising at Chapman University, helping prepare the next generation of advertising leaders.
Bobby Ware is the Co-Founder and Chief Financial Officer of Amusement Park Entertainment, LLC. Ware’s primary area of involvement in the company is the execution of business, financial, and legal strategy as it relates to the global business affairs of Amusement Park.
Ware integrates brand initiatives with Amusement Park Entertainment’s prime directive of building partnerships that monetize intellectual property on multiple platforms in non-traditional ways.
Since the start of Amusement Park, Ware has perfected several partnerships with major brands, music artists and professional athletes where each participant shares in the responsibility for monetizing the intellectual property on multiple platforms.
Ware also identifies and implements potential growth strategy for the future of Amusement Park as it relates to trends and opportunities in the industry.
Chief Financial Officer
Strategic Planning Director
Mark’s planning insights form the foundation on which we build relationships between clients and their customers. For 30 years, Mark has helped clients launch, rebuild or manage global and local brands in almost every category from automotive to travel. His experience includes strategy for Black & Decker, California Avocado Commission, California Science Center, Hyundai, Hilton, Nissan, PacSun, Thermador, Toyota, Wendy’s and more. Mark also heads up the BalancedHealthy practice at Amusement Park which researches, publishes and provides POVs on the 76% of Americans that live a healthy and balanced lifestyle.
Cathy is Amusement Park’s Media Director supervising all background research, planning and implementation of all our clients’ media. Cathy has 30 years of experience handling clients including Century 21’s national account, Lincoln Financial, and Argent Mortgage, and franchise clients like Pizza Hut, KFC, Burger King, and Wienerschnitzel. Media reps love Cathy despite the fact that she consistently “works” them to get the greatest value for her clients.
Group Account Director
Johanna has been working in marketing for nearly 25 years. She knew her first semester of college that she wanted to work in marketing and keeps a copy of her Marketing 101 textbook in her office as a reminder of the professor who inspired and challenged her to become a successful, well-rounded marketer.
Public Relations Director
Bob offers a diverse, 20-year PR and marketing background with extensive hospitality, hotel, attraction, restaurant, food and retail PR experience. He spent 8 years as the Director of PR and a member of the Senior Marketing Team at Knott’s Berry Farm/Knott’s Resort and has worked on collaborations with the Los Angeles Tourism & Convention Board, Anaheim/OC Visitor and Convention Bureau and State of California Tourism Office.
Cindy manages billing, payroll, accounts payable and financial reporting as controller. She also handles benefits administration and all human resource functions and coordinates facilities management. Cindy has worked at a few other agencies and has experience with several accounting software systems. She embodies the Amusement Park core values of community, collaboration and tenacity. In her spare time she volunteers at her local animal shelter.
Senior Strategic Planner
Greg is seasoned in helping both national and local brands achieve results. Curious by nature, he enjoys taking a fresh approach to each client’s unique situation. In Greg’s 23 years in advertising, he has helped clients grow their business in a variety of industries including CPG, automotive, technology, fashion and healthcare.
Courtney started out like most copywriters … as an aspiring screenwriter. And thus she began her career in the national publicity department at Sony Pictures Studios. In a shocking move, she decided to trade the glitz, glam, and ‘coffee getting’ of the entertainment industry for the hustle and bustle of the ad biz, and hasn’t looked back. Her award-winning campaigns include Wienerschnitzel, DOLE Food Co., Yamaha, Hilton Garden Inn and CHOC Children’s, just to name a few. She lives to create meaningful connections and communications, and brings this passion to every brand she touches – always exploring new ways brands can engage and excite customers.
Steve grew up in a North Carolina town of about 150 people, so he knows a little something about the value of community. During his 20+ year career he balanced those small town beginnings with big time experience in San Francisco, Atlanta, and Denver working on brands like Cisco Systems, Coke and Kia Motors—and managed to win a few awards along the way. But probably the smartest thing he ever did was marry up and make two beautiful daughters.
Brian started his professional career in the printing industry right out of high school. After several years of working in almost every department, it was time to apply his knowledge to his first interest: advertising. Brian has spent most of his time at Amusement Park heading up the studio, managing the day-to-day creation of brilliant work. During his time here, he also helped to software that tracks jobs and workflow. When needed he also has been an acting account manager to clients in New York, London, China, and India.
Jim has over 20 years of experience helping brands tell their unique stories. His broad visual vocabulary allows him to integrate a full spectrum of communication tools, including advertising, graphic design, film, web, social media, and more. Jim helps weave together coherent brand platforms that allow companies to stand apart from the rest. He has helped create award-winning branding campaigns for Toshiba, Kodak, Thermador, Infiniti and CHOC Children’s Hospital, to name a few.
Director of Broadcast /
Director & Editor
Aron has spent 20 years in broadcast advertising, creating award-winning branded content for broadcast and social media. He was named one of Shoot Magazine’s up-and-coming directors to watch in 2012, and was a featured director for RED Collective. He has worked for clients like Wienerschnitzel, LA Dodgers, Ryka, Toshiba, CHOC Children’s, Hilton Garden Inn, and KFC.
Senior Art Director
Julia is an award-winning Art Director with over ten years of creative professional experience. She has worked on a range of marketing executions from creative development to production, including print, out-of-home, in-store, broadcast, digital, and other non-traditional mediums unlocking the reach and strength of an idea.
Michael has been in the marketing industry for over 10 years, with a diverse background that includes QSR and casual dining, traditional retail, and the high-energy and entertainment of the NBA. Over this time, he has helped companies redefine their brand image, bring new ideas from concept to market and had the privilege to meet and work with many franchisees across multiple organizations.
As a Texas native, Michael moved to California in 2009 with his college sweetheart, and his two school-age daughters. They enjoy both the beach and the mountains, but not on the same day.
Manager of Creative Services
Smoke graduated from Michigan State University with a Bachelors Degree in Business Administration. She worked in the field of accounting for 10 years before becoming a full-time homemaker, where she helped raise her two sons with her husband, Jimmy. Smoke is currently writing an animated series for APE. She has been a part of the team since its inception in 2011. So far its been one big CRAZY ride!
Senior Digital Art Director
Chris has over seven years of experience in the industry. His combination of talented design work and digital knowledge create exciting interactive experiences in every campaign. Chris has worked on various projects from films for Paramount Studios and Sony Pictures, to work for Mitsubishi Automotive, Redbull Brands, Myspace, Yakult Probiotic Drinks and Toshiba. He strives to learn, push, direct, and have fun on every project he works on.
Michelle has been in advertising for more than eight years, honing her skills at top Southern California agencies. She has managed a number of national accounts; built brand strategy for clients’ produced TV, print, radio and DM creative; and purchased all forms of media.
For the past six years, Michelle has focused on results-based media and tactics for her clients. She has tracked, measured and analyzed every media vehicle to maximize efficiency and effectiveness. She has also successfully implemented direct response marketing programs in order to grow customer bases, drive revenue and retain customers.
Director of Creative & Development
Poetri is a Tony Award winning poet/actor and all around nice guy. Through out his career he has written and appeared in more than 300 commercials for clients such as Nike, NFL Films, BET and Delta. He can also be seen in the movies Blades of Glory and Yes Man, and has appeared on television in House of Payne and Bones.
As the IT/Interactive technology director at Amusement Park, he and the team have developed Web and mobile Web sites, mobile applications, self-serve portals, commerce, content management, intranet and other dynamic/static websites. He has always taken great interest in the development and use of technology to create simpler solutions to complex applications that had been based on older technologies. Industry experience includes QSR, technology, finance, insurance, B2B, commerce, educational and media. Outside of work interests, David spends time pursuing a mix of ancient and future technologies that includes air wells, permaculture, traditional foods and alternative energy. His family enjoys many of these activities...
Associate Media Director
Sabrina started her career in accounting. After proving she was great with numbers, she moved into the media department where she has been working hard since 2004. She has both offline and online media experience with a strong passion for print. She has worked with clients like KFC, Wienerschnitzel, California Avocado Commission, Bard Valley Natural Delights, Papa John’s, Omnitracs (formerly Qualcomm) and Mimi’s Cafe. She also works on project-based accounts like Polly’s Pies and dd’s Discounts.
Senior Editor /
Motion Graphics Artist
Brandt has been in advertising for since 2001. An integral part of our broadcast department, he works on a wide variety of projects including TV & Theater spots, corporate brand films, online content, logo animation, stadium display boards and more. Brandt has completed projects for nearly all our clients including award-winning work on Wienerschnitzel TV and Toshiba online content.
After a career as Marketing and Promotions Director for several radio stations in Denver and Los Angeles, Ian jumped into advertising in 2008. Looking for new challenges to build on his marketing experience and ability to create strong relationships, becoming an account person was the perfect fit. Since then he has worked with a diverse selection of clients in the entertainment, CPG and homebuilding fields. When not at Amusement Park you can find Ian at the beach or tailgating at a USC game.
Deirdre comes to Amusement Park with experience as a singer, actress, writer, producer, director, choreographer and casting director. She is the lead singer for Amusement Park Music's band, Welcome Home. Deirdre has worked with Madonna, Chris Evans, The Black Eyed Peas, Redfoo, Rosario Dawson, Quest Love, Bootsy Collins, Jabbawockeez and choreographed 107 young performers (at one time) for the City of L.As production, "Nutcracker in the City." In her "free" time, she runs a performing arts nonprofit, Peace Quest, Inc.
Senior Account Executive
Collin will stop at nothing to get the public engaged with a brand - even if that means dressing up as a life-sized banana in front of hoards of people at events for Dole Fresh Fruit across the country. Collin’s four years of agency PR experience have earned him extensive campaign-based experience working with lifestyle-consumer brands including Suzuki motorcycles, Dole Fresh Fruit and Chicken of the Sea.
Beth joined the Amusement Park team in March 2015, and she currently leads strategic media plan development for the Irvine Company Apartment Communities. She graduated from USC in 2006 and started her career at Davis Elen Advertising and has enjoyed collaborating with clients and colleagues on effective media plans ever since. In 2013, Beth was recognized as the Most Passionate Employee of the Year. Beth spearheaded campaigns for the McDonald's Operators Association of Southern California, Farmer John, OneWest Bank, and the Toyota Dealers Associations of Southern California and San Diego. When she isn't working on media plans, Beth enjoys playing golf, going to USC football games, wine tasting, and doing community service.
Director of Creative Services and Production
Julie has been in advertising for over 12 years, working at two local ad agencies and Taco Bell Corporate. Her experience includes project management and print production for ads in publications, post cards, billboards, stickers…you name it. It doesn’t stop there. As our amazing art buyer, she puts together photo shoots and obtains proper usage rights on stock images. Julie is also our baseball nut. In addition to her 35+ Angels home games a year, she also travels to Spring Training in Arizona and to a new MLB ballpark each year.
Jr. Agency Producer
Christina has been living in the Broadcast Production world since 2007 gaining experience in Broadcast Traffic and Business Affairs at agencies such as Young & Rubicam and Saatchi & Saatchi LA. She has since expanded her Broadcast knowledge to include both agency and production producing.
Her experience includes third-party licensing, talent negotiations, network clearance, music licensing, post-production scheduling, agency and production producing.
Katie was introduced to the world of advertising, when she began as an account management intern. After moving to public relations, with an emphasis in fashion and consumer products, she ultimately found her way back to all things advertising – working in traditional, digital, and social – and eventually Amusement Park, where she currently works as a project manager specializing in digital marketing.
When not scouting the digital horizon for client opportunities, Katie enjoys wine tasting, cheese tasting, and the growing field of wedding crafting.
Rel Smith comes to Amusement Park Inc. with experience in directing, writing, and art direction. He enjoys cheese, bacon and cheese. Rel has worked and lived in numerous places around the world including Oregon, Germany, Colorado, Chicago, Amman (Jordan), California, and Hawaii. In his off time he enjoys movies, playing Mr. Jump on his iPhone, and learning new dance moves. He loves to learn and is excited to share his insights about what he has learned from across the world with his colleagues and clients.
Sequel Smith is a writer, director, creative, and three-time Jenga "world champion." Prior to having his work showcased on CNN and MTV, Sequel played professional basketball overseas. Sequel and his creative counterpart/brother/partner-in-crime Jarrel Smith have written, directed, and produced music videos and short films. When he is not busy coming up with creative ideas or rescuing snails from the crushing fate of being stepped on in his driveway, you can find Sequel in the kitchen cheffing it up. His fried chicken and BBQ are out of this world!
David can do anything. He is king-of-all-trades in the graphic design world. Early in his career, he worked as a designer in the game industry working with clients such as Tokyopop, MGM Studios, and Jim Henson Productions. He then decided to make the move to the advertising industry at a new homes ad agency where he found his love for advertising. He now resides in the studio at Amusement Park working on pretty much every client that comes through the doors. In his free time, he also enjoys Brazilian Jiu Jitsu, Muay Tai, and short walks on the beach (cause the sand gets everywhere).
Dion Watkins is a Creator/Writer at Amusement Park with experience in feature film, television, advertising, and digital. Dion earned his master’s degree from the University of Southern California's Graduate School of Cinematic Arts and his bachelor's at Morehouse College. Dion has worked in production for MTV, Fox Studios, Walden Media, and iHeartMedia, and has directed Grammy Award-winning artists in music video, helping artists visualize their latest creations. Before joining AP, Dion served as a consultant and worked in production design for Tyler Perry Studios. Dion also happens to be incredibly strong with the force and a Star Wars fanatic, but has yet to venture over to the dark side ...
Senior Account Executive
After graduating from University of California, Irvine with a focus on Sociology and Psychology and Social Behavior, Annie entered Amusement Park as an account management intern. The values-based agency was a natural fit for the social scientist. With a couple years of experience and a few big projects under her belt, this account executive finds herself more eager to learn than ever. Annie refines her account and project management skills while contributing to fully integrated, award-winning campaigns. She prides herself on her tenacity, resourcefulness, and ability to see projects through from start to finish.
Some of her past and current clients include Yogurtland, Wienerschnitzel, California Avocado Commission, KFC, Thermador and Custom Building Products.
Clarity. Consistency. Common sense.
All the important stuff. This is what Franklin looks for when copyediting and proofreading client projects. He appreciates the English language for both its fluid, ever-changing, high-concept aspirations and its down-to-earth, let's-get-to-the-point realities. Franklin has written and edited broadcast, video, editorial, print, collateral, PR, and digital work for consumer electronics, software, entertainment, automotive, real estate, banking, medical, agricultural, and packaged goods. He also enjoys sports, big music, and epic road trips.
Lori is a Web programmer with a love for logic and creativity. She approaches problems open-minded and full-heartedly, allowing her to explore all possibilities in order to create elegant solutions in both front-end and back-end development. She works closely with her team to ensure an innovative and sophisticated user experience that is custom-built for clients and their users.
After graduating from Cal State Fullerton in 2014, Danika started at Amusement Park as a planning intern. After three months of interning, she was hired on as an account coordinator and joined The Irvine Company team. The fast-paced life at Amusement Park keeps Danika on her toes and she is eager to learn as much as she can each and every day. When off the clock, Danika finds any excuse to travel, most recently taking trips to China, Denmark and the Dominican Republic. Next on her list: Greece.
Devin Bradford is an Art Director + Designer who hails from the great country of Texas. She received her master’s in Advertising and Awesome. Her big personality and diverse perspective have opened doors for valuable opportunities to work for some of the most talented and progressive advertising agencies. She has even had the chance to dabble in the art department for a few cable television series. She was once addicted to the hokey pokey but she turned her life around, and that’s what it’s all about. When Devin is not directing artsy things she enjoys family, friends, dancing, anything bacon, 90s TV trivia, crafting and adventuring.
With four years of visual arts at UC San Diego under her belt, Bethany was ready to take the AD world by storm. With experience in post-production and motion graphics, she aids both the Broadcast and Production teams. An avid couch potato and classic novel consumer, Bethany continues to hone her skills and glean from the creative knowledge of those around her.
Previously an intern with Amusement Park, Samantha returned to the agency shortly after her graduation from the University of California, Irvine, with degrees in Business Administration, and Psychology and Social Behavior. Her marketing background and interest in how people make decisions have landed her in the Strategic Planning department. Samantha's research-focused, curious mind assists the planning team by observing overall consumer trends, industry trends, and sifting through large amounts of insightful data to provide out clients a strong base of information. Outside of the office, Samantha spends her time trying new activities and savoring delicious foods.
Cristina graduated from the University of Oregon with a degree in Journalism with a concentration is Public Relations. Soon after, she moved back home to Orange County to explore her newfound passions for crisis communication, event management and writing.
Her adventurous attitude, proactive work ethic and quick thinking has made her a great addition to the public relations team. Cristina looks forward to applying social media and communication strategies with clients such as: Dole Fresh Fruits and Vegetables, and Genova Seafood. Outside of the office, she enjoys practicing Pilates, cooking, traveling internationally with her Italian passport, and cheering on the Oregon Ducks.
After graduating from UC Berkeley in 2014, Allie dove into the tech business world gaining experience in sales and marketing as an account manager at an online home design company, Houzz.com. She joined Amusement Park in 2015 to further fuel her passion for being in a fast-paced, creative environment, and she is very excited about being a part of the team with its goal of being the GOAT.
A proud Southern California native, Amber graduated from CSU Fullerton with a degree in advertising in 2008. Since then she has worked using her skills to creatively manage multiple brands, and opened her own boutique in Long Beach. Although she enjoyed the challenges of running her own business, Amber was eager to jump back into a more team-oriented environment, which brought her to Amusement Park. When she is not busy working in our media department you can find her at home snuggling with her dogs or at the local karaoke bar singing her heart out.
Although a proud Oregonian and loyal Oregon Ducks fan, Emma decided to venture south of her home state to attend Chapman University. At the Dodge College of Film and Media Arts, Emma studied public relations and advertising along with minors in psychology and graphic design. After being a student of Ed Collins at Chapman, Emma knew she wanted to join Amusement Park. Now here she is, working as a studio artist.
On her days off, she'll be crafting, hiking, hitting the beach or practicing her freehand lettering, design, and typeface creation.
Salilo recently received a master’s degree in PR from California Baptist University, the first agency PR intern to earn this distinction. Throughout college she worked in multiple internships ranging from special events logistics to social media branding, while also pursuing her working thesis on diversity in the field of PR. As a homebody by nature, nothing beats a Friday night in with the entire series of Monk on queue or a creative project from her Pinterest board. Salilo dreams of being a key player in influencer relations and participating in advancing all women in the communications business – she also is on the quest for California’s best chicken tacos.
So who’s the guy with the trumpet? He’s the guy that was born in a house in Macon, GA. He’s the guy that watched a Badu concert backstage in London because they thought he was in the band, then opened up for her in Atlanta because … he was in the band. He’s the guy who came to a live pitch competition just to watch, but left as one of the winners. He’s Marcus Graham meets Malcolm X. He’s Vinson Muhammad aka Allah’s Apprentice. He’s a writer and he’s focused.
Reina is a Santa Ana native where she started her professional life in the medical field doing billing and coding. She wanted to get back to her roots in accounting, and is doing so at Amusement Park. A quick learner with a can-do attitude, Reina has also taken on additional responsibilities. In her free time, she enjoys going to the beach, hiking and spending time with her twin sister.
Born and raised Californian, Jessica recently received a bachelor’s degree in communications from California State University, Fullerton, and holds a special passion for PR. Throughout her four years she worked multiple internships gaining diverse experience in the entertainment, food, fashion, social media, nonprofit, and business operations industries. Being bit by the travel bug at a young age, exploring new places is in her nature. When she’s not working, she’s traveling to around the world, and firmly believes that adventure has no limits.
Ever since Josh was a young, wide-eyed child, he has been strongly attracted to the world of storytelling. As a creative intern at Amusement Park, he now has the opportunity to pursue storytelling professionally. Josh attends school full-time at The Art Institute of California – Orange County, pursuing an undergraduate degree in digital film and video production. When Josh is not at the office or in school you can find him at the movies, playing basketball, looking for new restaurants or wandering around a theme park known for its epic storytelling: Disneyland.
Andrew has been working with technology since he was little, using Ubuntu for his desktop and setting up game servers when he was 10. It seemed only natural that his interests would lead him to IT, and they did. Currently the youngest member on the AP team, he supports the office and staff working the IT help desk. In his free time Andrew is a huge gamer, is learning to prepare sushi, and is an avid photographer and videographer.IT Assistant
Account Management Intern
Leslie Gomez is working hard during her final year at California State University Fullerton and will be graduating with a bachelor's degree in Advertising and Gender Studies spring 2017. She's taken on the role and responsibilities of an account management intern and is excited for the many projects ahead. In her free time, you can usually find her rummaging through piles of vintage clothing, practicing studio photography, hanging out at the magazine section of Barnes & Noble, or laughing at Vines of cute dogs.
Account Planning Intern
After accidentally enrolling into college as an advertising major, Husna fell in love with the field. She currently pursues a bachelor’s degree at Cal State Fullerton and will be graduating in May. Her love of researching human behavior has led her to pursue a career as an account planner. She’s an intern and she’s thrilled about gaining professional planning and consumer research experience. When she’s not working, she enjoys yoga, trying out some new DIYs and marathoning the best of Netflix.
New Business Intern
After graduating from Dodge Film School at Chapman University with a degree in strategic and corporate communication and a minor in public relations and advertising, Alex looks forward to using her marketing and interpersonal skills and views advertising as the perfect career path. Her creativity, competitive spirit, and penchant for storytelling were a natural progression from years of playing every sport known to humanity, her relationships and diverse travels. Originally from the East Coast, Alex recently worked on a Rock & Roll documentary that is scheduled for release later this summer. When not at work you can find Alex playing tennis, hiking or trying every food along PCH.