Wienerschnitzel has long been beloved for its chili dogs, tasty corn dogs, and drool-worthy fries, so when tasked with taking on their latest and greatest, Pastrami, we of course relished the opportunity to bring this deli delight to the streets. And that we did. Inspired by our customers’ love of dance, music and meats … we combined all three to create the first (and as far as we know only) EDM/Trap/Hip Hop-inspired track about Pastrami.
Partnering with the award-winning crew of QD III (Quincy Jones III) and John Alexis, we put together a track that made you want to move AND eat. And the maestro behind all the moves was the legendary Hi-Hat, one of the best choreographers in the biz, who's worked with everyone from Missy Elliott to Kanye to Rihanna. Hi-Hat took on her first ever pastrami-inspired track and brought something visually exciting and creative to our Pastrami spot for Wienerschnitzel that – above all – reminds us that food is fun. For Wienerschnitzel, that's what it's all about.
How we helped Wienerschnitzel
Research & Planning
Media Planning & Buying