Strap on that lederhosen as we go full Oktoberfest. Kinda.
Wienerschnitzel has long been beloved for its chili dogs, tasty corn dogs, and drool worthy fries, so when tasked with taking on their latest and greatest, the mighty Bratwurst, we of course relished the opportunity to bring this meaty Oktoberfest treat to the masses.
By owning their self-selected, hilariously confusing German-inspired name and roots, we were able to create an Oktoberfest that’s 100 percent Wienerschnitzel and Kinda German.
To lead the campaign we wrote and developed an original (and as far as we know) only ommpah song to ever be written about Oktoberfest’s favorite food … the Bratwurst. Teaming with an actual ommpah band, we created a knee-slapping, lederhosen-laden fun-fest that thrust viewers into a deliciously energetic commercial, complete with Instagram videos designed to bring the spirit of brats right to the palm of their hand … literally. With in-store and outdoor, radio and Web we’ve blanketed the market in a one-of-a-kind, over the top Oktoberfest. Because at Wienerschnitzel it’s not about the beer and all about the brats!
Overall sales are soaring, and customers can’t stop shouting Brats! Brats! Brats!
How we helped Wienerschnitzel
Film Production (Directing, Editing)