Sleep, mental health, digital detox, femtech and probiotics top the list of expected 2018 consumer health trends
Published on January 5, 2018
Sleep quality, digital detoxes, the growing popularity of soup and the de-stigmatization of mental health issues are among the top consumer health trends expected to make headlines in 2018, according to a leading values-based nonprofit national research group affiliated with the Amusement Park advertising and PR agency of Santa Ana, Calif.
“We have continued to see healthy behavior expand beyond diet and exercise over the past decade and expect to see more attention paid to the mental aspects of health in the future” said Mark Weinfeld, director at The Values Institute (TVI), a Santa Ana-based social science research entity that released its 2018 trends report today.
TVI used observational studies to identify seven health and wellness trends that Americans are most likely to embrace in 2018. The compilation of this list is prepared by the Institute’s BalancedHealthy practice which focuses on the 79 percent of Americans that actively takes steps to improve or maintain their health. BalancedHealthy, in conjunction with CEB Iconoculture, developed the first of its kind segmentation study based on shared values rather than traditional usage and demographics.
TVI’s BalancedHealthy practice predicts these top seven consumer health trends to go from niche to mainstream in 2018.
“These trends are consistent with the growing importance of health among Americans --- we have seen the BalancedHealthy population grow from 76 to 79 percent since 2014” explained Weinfeld. “It’s not an exaggeration to say that health is the new social currency in this country – meaning that 9 out of 10 Americans would rather be seen by others as healthy versus wealthy.”
For details, go to The Values Institute website at http://www.thevaluesinstitute.org/.
About The Values Institute
The Values Institute is a social science research entity housed at Southern California’s Amusement Park Inc.. The Values Institute grew out of the agency’s three decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded in 2009 by CEO Mike Weisman, the Institute exists to inspire organizations to use the power of what they value most to drive a purposeful and rewarding existence.
About Amusement Park
Amusement Park companies are manufacturers of pioneering content and entertainment, tech and unique products, business models and branded relationships, as well as old-school, ground-breaking advertising. For information, go to www.amusementparkinc.com or visit the Amusement Park Facebook page.