Agency’s B2B and consumer tech practice adds CSDR International and GenZe
Published on, September 18, 2017
Demonstrating the full spectrum of its B2B and consumer tech marketing capabilities, Amusement Park of Santa Ana has signed two fast-growing clients with a mission for good: an HCPV developer bringing affordable, reliable solar energy to the world, and the manufacturer of two-wheel electric vehicles offering gridlock, zero-emissions relief to America’s increasingly urban population.
The Santa Ana agency has become the marketing agency of record (AOR) for CSDR International, an HCPV solar energy provider that is perfecting the world’s most reliable, affordable and efficient solar power through patented technology and a 30-year performance warranty. Based in Van Nuys, Calif., CSDR is currently working with countries in Africa, Asia and the Middle East to bring its advanced semiconductor technology with an ability to withstand high-heat temperatures up to 160 degrees Celsius.
Meanwhile, GenZe, a San Jose, Calif.-based manufacturer of next-generation electric bikes and scooters, has named Amusement Park its advertising and PR AOR and tasked it with the launch of the new GenZe 2.0 Electric Scooter in fall 2017. Part of the Mahindra Group, GenZe specializes in two-wheel urban mobility solutions that are sustainable, emissions-free, low-maintenance, versatile, compact and affordable.
“At Amusement Park, our goal is to work with clients who share our values and our ‘Bigger Than Us’ commitment to leaving the world better than we inherited it,” said Amusement Park President and Partner Ed Collins. “CSDR and GenZe are pushing the boundaries of technology to advance two industries that are vital to the future of our country and the sustainability of our planet. It is indeed a privilege to be able to tell these essential stories.”
“CSDR has a larger passion of using HCPV solar power to provide drinking water to the Second and Third World while GenZe is committed to alleviating urban gridlock and revolutionizing personal transportation without compromising the environment.”
For CSDR, Amusement Park is launching the solar energy provider on the world stage through a B2B sales and marketing strategy that includes web, digital, social media and public relations activities that will introduce it to a growing roster of institutional and government energy customers. The agency is likewise implementing a consumer communications and new product-launch plan for GenZe encompassing PR, influencer outreach, content development and digital media.
Amusement Park’s digital capabilities range from web and social development to paid digital media campaigns and integrated CRM, sales and marketing programs designed to optimize relationships with partners, customers and targets. These digital skills are part of the agency’s larger suite of developmental services that includes traditional advertising, pioneering content, entertainment, music, tech and unique products, business models and branded relationships.
About CSDR INTERNATIONAL
Founded in 2010, CSDR International, Inc. is a Van Nuys, Calif.-based manufacturer of proprietary solar power systems designed to deliver the world’s highest solar energy output utilizing high concentration photovoltaic (HCPV) technology on the smallest footprint and at the lowest cost. For information, go to www.csdrsolar.com.
Disclaimer: In so far as forecasts or expectations are expressed in this press release or where statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither CSDR nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.
GenZe is committed to providing easily-accessible personal transportation through e-Bikes and e-Scooters loaded with smart, connected technology and powered by sustainable, zero-emissions electric energy. Under the motto, “Two Wheels. One Planet. Zero Emissions,” the company manufactures and assembles in Ann Arbor, Mich., maintains corporate headquarters in the Silicon Valley and is part of the globally expanding $16.9 billion Mahindra Group. For information, go www.genze.com or Facebook.com/RideGenze.