Gabrielle Windsor immediately grows the agency’s capabilities in 360 integrated marketing campaigns
Published on, June 5, 2017
Amusement Park has expanded its integrated digital strategy and 360 campaign capabilities with a 20-year digital marketing strategist that will help lead the exploding digital, mobile and social media business at the Santa Ana-based creative agency.
Gabrielle Windsor, widely regarded as one of the most accomplished digital marketers in Southern California, becomes Amusement Park’s director of digital strategy after leading some of the largest digital brands in the country. She will be responsible for building integrated 360 campaigns combining online and offline strategic marketing, media and PR activities against the backdrop of the agency’s shared values approach to advertising and communications.
Windsor brings the rare blend of a strong quantitative pedigree, including bachelor’s and master’s degrees in applied mathematics, and experience combining digital and creative for such leading-edge brands as Boost Mobile, Land Rover, Lincoln Mercury, Adidas Golf, Jacuzzi and SONY.
“Gabrielle and I worked closely together at Y&R more than 15 years ago and I’ve always been impressed with her intelligence, creativity, and ability to think through complex issues,” said Ed Collins, Amusement Park president and co-founder. “I had hoped that our professional paths would cross again and, with the recent growth in Amusement Park’s tech, digital, mobile, and social business, the time was right for her to join our team. Her view of the entire business and communications ecosystem aligns perfectly with ours.”
Windsor will help lead the agency’s existing digital and social media practitioners to ensure seamless integrated campaigns for clients in technology, alternative energy, QSR, healthcare, food, luxury appliances and entertainment.
She comes to Amusement Park from Rhythm in Irvine, where she was integrated marketing strategy practice leader, directing programs for clients in the B2C and B2B space. She served in a similar capacity at The Armory in Dana Point, Calif., and NYCA in Encinitas, Calif., and led digital-based marketing teams at Boost Mobile and for Land Rover at Wunderman/Y&R Brands in Irvine.
“My approach to digital is philosophical and measured,” she said. “I start with a thorough understanding of the values and needs of the audience and brand, and then define a thorough strategy across the entire brand eco-system that embraces online and offline, and reflects a digital-first mindset and reality of today’s world.”
Amusement Park’s newest team member received both her bachelor’s and master’s degrees in applied mathematics from the University of California, Irvine, and graduated cum laude and is a member of Phi Betta Kappa.