Channel Features Videos Shot With Red Equipment
No one is too good for YouTube. Red Digital Cinema Camera Co. in Irvine has launched an official YouTube channel, Shot on Red, which features 29 videos produced with the company’s 4K-resolution digital still and motion cameras.
The videos highlights several Red “visionaries,” such as Aron Paul Orton, director and editor of Santa Ana-based DGWB Advertising & Communications. Orton, instead of outsourcing the agency’s production needs, has “resourcefully integrated house tools” – like Red cameras and editing equipment- to “offer not only professional but premium work.”
Other videos Shot on Red include a feature on Bryan Knox, Vermont-based Burton Snowboards’ global director of team marketing and media, who discusses the company’s philosophy of success as a rider-driven brand; and Ventura-based Patagonia Inc.’s staff photographer and director of photography, Tim Davis, talking about “becoming a master of your craft” using Red cameras.
There’s also an official music video for music band Dirty Heads’ “My Sweet Summer,” from its album “Sound of Change,” the video was filmed with Red’s Epic M-X camera.
The company, aside from posting content online, has formed a partnership with YouTube to hold Red Gear Training classes every other month at YouTube Space in Los Angeles
Jim Jannard founded Red in 2006, shortly before he sold Foothill Ranch-based Oakley Inc. for $2.1 billion to Italy-based Luxottica Group SPA. Red has estimated sales of $300 million and more than 500 workers.