Amusement Park of Santa Ana helped Wienerschnitzel realize one of the best Octobers in its 54-year history.
Launched Sept. 28, Amusement Park’s “Kinda German” Octoberfest campaign for Wienerschnitzel’s Grilled Bratwurst limited-time offering resulted in sales significantly over projections for the Irvine, Calif.-based hot dog chain. The groundbreaking, irreverent campaign encompasses TV, digital, social media and in-store POS, and continues while supplies last.
“With a brand named Wienerschnitzel, we have to have some fun with our fans during Oktoberfest, said Doug Koegeboehn, Wienerschnitzel’s chief marketing officer. "It’s been great linking our new Bratwurst offering with the holiday in our marketing and in-store programs. With the creative that Amusement Park developed for this celebration, the consumer reaction and results have been remarkable.”
“Everyone knows the best campaigns drive store traffic and sales while building brand equity – and ‘Celebrating Oktoberfest the Wienerschnitzel Way’ is doing actually that. This has been one of the best promotions ever for our brand.”
To accompany the Oktoberfest-themed :30 spot, Amusement Park’s creative and video production teams created a series of five :15 videos for use on Wienershnitzel’s web and social pages, and each spotlighting a character from the TV spot. Supporting the broadcast assets are fully integrated social, digital and in-store campaigns.