Nékter Juice Bar is a fast-growing Southern California brand that sprung up quickly as a popular destination for health-focused individuals. The rapid success of Nékter over the last five years led to a lack of consistency in the brand’s identity. Our challenge was to identify Nékter’s Shared Values in order to create a strong and unified brand through establishing a consistent brand voice and visual language.
As Amusement Park embarked on this branding project, we saw Nékter was focused on bringing a healthy and balanced lifestyle to people of all backgrounds, shapes and sizes, regardless of their financial circumstances. They wanted to focus on the concept of ‘balance’ as opposed to an unattainable ideal of perfect health. We helped them by bringing a friendly and approachable personality to the brand by creating a colorful and light-hearted aesthetic and an exncouraging and enthusiastic brand voice that can be seen across all brand touch-points.
How we helped Nékter