Chief Executive Officer
Mike loves to work. You’ll find him in the mix every day as a working partner at Amusement Park and co-founder of the Values Institute. Right alongside his partners, Mike is the cultural leader of the agency creating a values-based environment offering everyone the opportunity for growth on every level.
The Values Institute, a strategic think tank that sits beside the agency, does research and consulting dedicated to identifying and cascading shared values. Mike and the institute publish OC’s Most Trustworthy Brands survey and host the annual Trust Summit. In 2013, The Values Institute entered into a joint venture with California State University, Fullerton, to create the Center for Brand Values Communication and Research. It is our nation’s first-of-its-kind academic organization dedicated to the study of how brand and corporate values are lived and communicated.
Mike sits on the Foundation Board of Cal State Fullerton and Board of Directors of the Santa Ana Chamber of Commerce where he co-chairs the Economic Development Council. Mike is also an active member of Downtown Inc., whose mission is to facilitate the enhancement of the downtown area as a vibrant shopping, entertainment, business and cultural destination.
Has jokingly referred to the Internet as “The Interwebs” so many times that he now says it even when he’s not joking.