Michelle has been in advertising for more than eight years, honing her skills at top Southern California agencies. She has managed a number of national accounts; built brand strategy for clients’ produced TV, print, radio and DM creative; and purchased all forms of media.
For the past six years, Michelle has focused on results-based media and tactics for her clients. She has tracked, measured and analyzed every media vehicle to maximize efficiency and effectiveness. She has also successfully implemented direct response marketing programs in order to grow customer bases, drive revenue and retain customers.