Our task was to take a well-known but dated brand and make it relevant to a completely new target. The solution was to create a fresh, friendly face for the brand. We dropped the previous masculine, ”tech-focused" branding and opted for a clean, simple identity accented with bright, approachable typography. The new Memorex signature features a circle icon or “o” as the focal point, representing connections between family and friends. Our most important deliverable was a comprehensive packaging system for the more than 140 consumer electronics products that Memorex sells.
How we helped Memorex
Graphic Standards Development