The LA County Fair is a mind-altering, euphoria-inducing, mouthwatering tour-de-force that sweeps into town to take fairgoers on an incredible trip. As the last blow out of the LA summer, it offers an experience that rivals any high you can get any other way - jumping out of planes, falling in love, and yes, the many not-so-legal options as well. But who needs all that when you can find everything you need at the LA County Fair?
To lead the campaign we developed a fresh, high-energy spot featuring an original track from iconic funk legend, Bootsy Collins. And we kept the hammer down from there hitting LA and beyond with everything from bright, explosive outdoor, to an all-out PR and Social Media blitz, to radio spots that made listeners actually turn the volume up.
How we helped LA County Fair
Social Media strategy