Since 1888, Kodak has offered products that encourage everyday people to become their own storytellers. So when digital imaging licensee JK Imaging asked us to develop a robust website to help them introduce their first-ever line of digital cameras, we knew right where to go.
We put the simple-to-use cameras into the hands of real people who lead very different lifestyles and asked them to give us their best shots. What we got back was an honest look at how they live, what they love and what the cameras could really do. We then turned all this rich content into a website that was more like a dynamic blog than an uninspired sales tool.
How we helped Kodak