Chief Creative Officer
Many people know how influential advertising greats Lewis Williams, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what many people don’t know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead – Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samantha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, “Bewitched.” Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment.
Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy nomination - Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts - Soul of the Game). And in 2013, Jimmy added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality show, “Model Employee.”
As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”
The guy who beat out Michael Jordan for the spot on his JV team.