Hilton Garden Inn® competes in the very large and highly competitive hotel arena. We set about finding an insight to help make HGI stand apart from the vast crowd of rooms available to today’s traveler. What we found was a little-known truth: Traveling for business can be a very positive experience. Guests actually relish the opportunity to meet new people, see new places and try new foods. So we used a unique positioning that centers around discovery, connection and that moment when you finally get to breathe at the end of the day.
The result? We have to admit, we really love that one ourselves. Persuasion for HGI hit an all-time high for any Hilton Worldwide brand.
How we helped Hilton Garden Inn
Lead Strategic Agency