The phrase "never been done before" jumps out easily when you think of Stride Gum Presents Heaven Sent. Luke Aikins is going to skydive out of a plane from 25,000 feet without a parachute or a wing suit. He will, literally, have on nothing but the clothes on his back. You cannot get any more "never been done before" than that!
"When we first heard what Luke Aikins was going to attempt, our jaws hit the floor," said Bonin Bough, chief media and e-commerce officer for Mondelēz International. "Bringing Luke’s vision to life will redefine what’s possible for skydiving and stunts moving forward. His focus, courage and intensity inspire us on so many levels."
As if that wasn't enough Amusement Park Entertainment has more. This is a venture with Mondelēz International that is so unique and huge that the marketing and advertising for this show can also own the claim of “never been done before.” Amusement Park Entertainment and Mondelēz International have partnered with Fox to create a brand new innovative model to reach consumers. Our live event will be airing on FOX (which basically makes it a giant commercial for Stride Gum) at 8pm/7pm Central. We will also live stream the event on several platforms around the world.
“Capturing audience attention is more difficult than ever. As audiences become more empowered to control their viewing experience, the old model of interruptive advertising is rapidly becoming irrelevant,” said Laura Henderson, global head of content & media monetization.
Stride Gum Presents Heaven Sent will also have a concert with top major artists (not aired on TV), a mobile game app, along with a Heaven Sent soundtrack, t-shirts and baseball caps. We are going all in! Once again, Amusement Park Entertainment is breaking the mold on how to reach out to consumers. Don’t miss this epic “never been done before” event unfold live right before your eyes in a multitude of ways.