Clarity. Consistency. Common sense.
All the important stuff. This is what Franklin looks for when copyediting and proofreading client projects. He appreciates the English language for both its fluid, ever-changing, high-concept aspirations and its down-to-earth, let's-get-to-the-point realities. Franklin has written and edited broadcast, video, editorial, print, collateral, PR, and digital work for consumer electronics, software, entertainment, automotive, real estate, banking, medical, agricultural, and packaged goods. He also enjoys sports, big music, and epic road trips.
Is never not using double negatives.