When tasked with launching Dole’s latest packaging feature, the Dole Salad Guide to taste and texture, we thought it was only natural to create a character named The Dole Salad Guide. The man lived, loved and breathed salad. If salad had a Comic-Con, The Dole Salad Guide would be first in line and dressed as arugula. His one mission was to spread the gospel of salad – taste, texture, pairings – and help salad lovers in any way he could. And we made sure his smiling face was everywhere.
How we helped Dole
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