In our last campaign we helped CHOC Children’s Hospital successfully introduce a brand new, state-of-the-art building. The mission this time was to share the expert knowledge that could be found inside. Through our research we found there were a lot of “wives’ tales” about children’s health. As the experts, we saw this as an opportunity to set the record straight once and for all with a “Myth vs. Truth” message. Our client had been working with doctors and staff to develop pages and pages of helpful information on their website – a virtual owner’s manual for children’s health was just waiting for eager parents to find it. We produced an integrated and far-reaching campaign, from 15-second cinema spots to rich media online banners, to traditional print ads and outdoor ... all leading parents to everything they need online.
How we helped CHOC
Media Planning and Buying