Chicken of the Sea is celebrating its 100th Anniversary in 2014 – and the iconic brand wanted to use the milestone to reenergize itself in the minds of Americans who only think of tuna for lunch. Amusement Park worked closely with the brand’s other marketing agencies to develop one of the largest cause-related initiatives in CPG history designed to boost awareness for the seafood provider through national media placements that go beyond the everyday recipe story or cooking segment.
Since hitting the road earlier this year, the Great American Gratitude Tour has been featured on “Fox & Friends,” “Better TV,” “The Daily Buzz” and on network TV affiliates in L.A., San Diego, San Francisco, Seattle, Phoenix, Dallas, Houston, Nashville, Des Moines, Chicago, Atlanta, Savannah and Detroit – with many more markets to come through Labor Day.
Key to the coverage has been the famous Chicken of the Sea Mermaid – quiet since the 1960’s – leading the charge for a reimagined Chicken of the Sea dedicated to looking back by paying it forward.
How we helped Chicken of the Sea
Media Training & Message Development
TV, Print & Online Media Placement
Media & Blogger Events