Grown in countries around the globe, the Hass avocado is highly regarded as the world’s most delicious variety. The truth is, the Hass avocado was first discovered right here in the state of California, and it was our job to let the world know that nobody grows them better than California avocado growers.
We focused on several key points of difference to distinguish our brand. California avocados are only available for a limited time, only grow in a small area of California – less than one half of one percent of the state – and most importantly, they are grown by an exclusive group of family farmers who meticulously plant, nurture and harvest each one by hand.
All of this has led to strong premium positioning for the brand. In fact, 2013 delivered growers the second highest crop value in the history of the California Avocado Commission, and 85 percent of consumers prefer California avocados over imports.
How we helped
The California Avocado Commission
Health Club Posters
Grocery Cart Signage
Billboards & Transit Posters
Media Planning & Buying