Learning the basic ins and outs of photography is critical in today’s digital landscape. Nowadays, visuals are an essential component to a successful social media strategy, helping drive engagement, shares, and click-throughs from your audience. According to webdam, social posts that include visuals produce 650 percent higher engagement than text-only posts and by the end of 2018, roughly 84% of online communication will be visual. This means it’s incredibly beneficial to learn how to capture great photos. Whether you’re using a professional camera or your smartphone, incorporating these 7 helpful tips will guarantee a click-worthy shot.
1. Use soft, natural light. Shooting in direct sunlight may result in a lot of unwanted, harsh shadows which can lead to a poor, unflattering image. When shooting in these conditions, make sure the lighting in your photos is on point by moving under the shade to capture a softer light on your subject. If possible, consider shooting indoors and by an open window to give you consistent lighting conditions for your images.
2. Experiment with different compositions. The composition of a photo helps guide the viewer’s eye towards the most important elements in your image. Common rules and techniques can include:
Rule of Thirds: Evenly divide an image into thirds both horizontally and vertically and place your subject at the intersection of these lines, or the lines themselves.
Symmetry: Place your subject in the middle of your frame with an even amount of space around all sides.
Leading Lines: Use lines to draw your viewers eyes to the main subject of your photo
Vanishing Points: The point in an image where two parallel lines seem to converge or disappear.
Selective Focus: Draw the viewers eyes to one specific area of an image by only focusing on the main subject and blurring out any distractions in the foreground, background, or both.
By getting in the habit of experimenting with various compositions, you’ll learn to create more compelling and interesting compositions which will lead to more dynamic photos.
3. Shoot wide, crop later. Get as much of the image as possible while shooting to avoid missing any key elements. You can always crop out any unnecessary elements later.
4. Avoid unnecessary distractions. Take a look at everything in the frame before you capture your photo. You’ll want to ensure your main subject takes the stage and is not being overshadowed by any weird distractions in the background. If something in your frame isn’t enhancing your photo, don’t including it.
5. Keep your eye out for interesting patterns/backgrounds. As previously mentioned, if something isn’t enhancing your photo, it’s best not to include it in your final image. However, more often than not, there are interesting patterns, designs, shapes, buildings, etc… all around you that can help enrich your photo.
6. Make sure your subject is in focus. This may seem like an obvious tip, however, it’s important to get into the habit of reviewing your images in your camera in-between takes to ensure you’re getting the best quality possible. A photo may seem fine in the camera and while capturing them, but once uploaded onto a desktop, realize the focus and quality wasn’t the best.
7. Don’t be afraid to edit your photos. Editing is always a good option that helps improve the overall quality of your photo. It allows you to make adjustments you weren’t able to get to during the photo shoot. Aside from needed fixes, it also helps you develop your own personal photographic/editing style and gives you limitless options in creating a final image.