There’s a lot that’s taken for granted while one aimlessly scrolls their social media feeds. Though social content production has gained recognition as a job within the past few years, many people are still unaware of the amount of time and effort that goes into curating the content seen daily from many notable brands.
Three years and a few internships later, I’ve come to realize how completely unaware I had been previously.
Stepping into the business world of social has been exciting. As someone who grew up exposed to the Internet and its constant, ever-changing, ever-evolving landscape, coming to understand the basics of social marketing strategies put forth by advertising agencies has been eye-opening.
On the consumer-facing side, I’d only really been exposed to the capabilities the social space had to engage with friends and family. However, with my growing interest in the fashion community at an early age and the rise of fashion blogging, I became interested in the capabilities available in social that allowed us to connect, inspire, and grow with audiences.
Joining agencies as a social media intern only fit naturally. As a social intern, a typical day consists of checking the social platforms of all the brands I help manage, ensure posts went live, monitor engagement, check up on competitors, and plan content for the month (a bunch of other things as well). As you’ve probably come to expect from the corporate business world, no day is ‘exactly’ the same. There are various daily, weekly, and monthly tasks that have their own specific deadlines. It’s up to you to determine which of these tasks takes priority and ensure they all get done when due.
Since social media moves so quickly, it’s important to always be updated on the latest news and updates within the space. I’ve gotten into the habit of spending a few minutes looking at publications such as Forbes, Adweek, Entrepreneur … etc., to keep me informed on the latest industry and cultural happenings. A few clients like sharing relevant articles with their audiences on their profile pages. As a result, I’ve learned a lot about corporate culture, business news, leadership traits, and corporate values from my time scouring the Internet looking for the best content. I also get to draft out copy, take and edit photographs/videos, assist in event planning, hand model, and manage the scheduling of posts. As an intern, you get to be part of an assortment of interesting tasks.
If you’re someone who’s considering an internship in social media, here are a few tips to take into consideration:
Ensure you’re thinking strategically and looking at the bigger picture, not just the single picture you’re about to post.
Ask yourself, what’s currently happening? Culturally, politically … and look to study the way people are responding to this online. It can help you understand your audience and the appropriate way to engage with them!
Look at industries other than of your clients’ and see what they’re doing. It could lead to some interesting ideas you would have never considered in your strategy.
Make sure you like taking photos! It also wouldn’t hurt to study up on some basic composition and editing techniques.
Don’t be afraid if you feel you don’t know everything. Social media is all about trial and error. If there’s something happening that you’d like to test out, go for it! If it didn’t work out, you’ll know for the future and be able to back up your reasonings. There’s so many opportunities to learn and grow ... and it’s going to stay that way since everything is always changing within this space. If you keep your thirst for knowledge and curiosity alive, you should be fine.