Recently I attended a unity march to support women’s equality and I was struck by how creative the signs were – it was a constant source of entertainment for the entire day each time a new sign came into view. Now, before you think to yourself, oh no, I came to read a marketing blog, not hear a political rant, let me just say, this isn’t about politics, this is about advertising. If you think about it, a sign is basically a piece of creative – the sign maker is attempting to express their personal brand and what they value, to those willing to listen. At AP we talk a lot about values and how to build and sustain your brand by finding the values that you share with your audience. I spent the entire day taking in people’s signs and thinking about what they must value. Allow me to share a few of my favorites …
I have a teenage boy, so this sign really hit home – his sign told me everything I needed to know about this young man without ever speaking to him – it also told me a lot about how he was raised. Values: Compassion, Integrity, Character
Harkening back to the suffrage movement – people were lined up to take their picture with this trio. They took the time to put together outfits along with their signs and were having a blast posing for photos. Values: Creativity, Purpose, Conviction
These two made everyone around us laugh for different reasons. Values: Humor, Joy, Creativity
And last, but certainly not least, this was my favorite sign aside from the first one I shared. There were plenty of not-very-uniting signs at the march, but this person was really trying to honor the request for this to be about unity, not division.
Values: Hopeful, Inclusive, Unity, Purpose
Chief Marketing Officer