Women, like us, from the so-called post-feminist era, were brought up believing that it’s an equal opportunity world where diversity across gender, age, ethnicity, etc. is common practice and openly accepted. To get to this point, a path was forged and doors that were once closed for minorities are open ...
Then we finished ideological schooling and entered the real world.
A world where the reality is:
• Full-time working women earn just 78 cents for every dollar a man earns
• 11% of U.S. Creative Directors are women
• Women hold only 17% of board seats in Fortune 1000 companies
• Women control roughly $20 trillion of total consumer spending
• Women influence up to 80% of the buying decisions
• Women impact 60% of social media sharing
In the real world, we learned that the conversation isn’t over. There is still work to be done.
And we have an opportunity to continue forging the path.
Earlier this month, our agency partners stepped onto the stage at One Club’s “Here Are All The Black People” event at New York Advertising Week to showcase what Amusement Park is doing to further diversity in advertising and within our walls. That diversity is in the value of lived experiences, particularly the nuance that comes from individuals living distinctly different lives. There is no one prescriptive way to be and we especially believe there is no one way to be a woman.
Next week, we will embark on a journey to New York to continue seeking perspective on lived experiences at the 3% Conference. Launched in 2012 in San Francisco, the 3% Conference is a 2-day, 800-person event in New York City, with the goal of increasing the number of female leaders represented in the advertising world.
3% gives us the opportunity to bathe in the variety of lived experiences amongst women. It is an opportunity to forge the path and to actively participate in building a community of empowered women that empowers women.
We believe women are capable, strong, and courageous -- and bring value to the workforce. We want to be a part of the next generation of female role models, and we want to be part of the solution that empowers women. Ladies helping ladies.
We’ll be serving as mentors, actively engaged in panels, participating in the Adobe Portfolio Review, and aggressively seeking ways to champion female creative talent and leadership.
We invite you to share your experience with us so we can forge the path together…