Is it possible that Nike included Colin Kaepernick in their new campaign because it was the right thing to do?
This is a memory made every 10 days. [It was for me anyway.] That’s how often I’d visit Charlotte at her tiny barbershop across the street from the AP office.
Learning the basic ins and outs of photography is critical in today’s digital landscape. Nowadays, visuals are an essential component to a successful social media strategy, helping drive engagement, shares, and click-throughs from your audience.
Each April is a chance to celebrate the largest literary celebration in the world: National Poetry Month. It’s a month that highlights the extraordinary work composed by poets to help encourage the reading of poems across the globe.
If I asked you what it means to be successful, what would you say? Many of us are endlessly prodded by society to figure out our ‘why’ and understand the exact reason(s) we were put on this planet. People surrounding us continually stress that we need to be successful, and only then will we find happiness.
Account Management: the most self-explanatory department in an agency, right?
“What is the dress code?” I’ve always had an interest in the way people can express themselves through the articles of clothing they wear. The idea that fashion can serve as a canvas for expression and inspiration is something that I’ve valued since I was young.
Advertisers wield a lot of power. Using television, radio, billboards, social media, spokespeople, and more they can reach audiences of billions, with the goal of strengthening brands, helping society, and maybe even winning an award or two. And despite good intentions, advertisers are often painted as the bad guys, criticized for convincing people to buy things they don’t need.
The question always comes up as soon as people find out I’m from Pennsylvania: Why did you move to California? The answer, of course, is not nearly as dramatic as people hope for. My journey to an advertising career in California has taught me that things won’t always be easy, but they will be worth it.
It’s #NationalReadABookDay so we’ve decided to peek into the bookshelves of AP’s avid book readers and get some new recommendations. Check out their all-time favorites and what they’re currently digging into.
We so often hear how hard it is for young people today to get started out in their professional careers. With the high cost of living today, many young folks are still dependent on their parents well into their 20s. Parents of Gen We and younger Millennials remember the difficulty of the 70s and 80s recessions the Energy Crisis, and double-digit inflation. We had it just as tough … right?
There’s a lot that’s taken for granted while one aimlessly scrolls their social media feeds. Though social content production has gained recognition as a job within the past few years, many people are still unaware of the amount of time and effort that goes into curating the content seen daily from many notable brands.
Two million people will graduate from college with bachelor degrees this year. That’s two million people with essentially the same qualifications all entering the workforce and competing for a fraction of the number of jobs. They all come in with varying levels of academic prestige, relevant internship and industry experience, and buffed up LinkedIn profiles, but what really separates a good one from the rest is a personal brand.
I’ve always believed that through education, hard work and dedication that anything is possible. This is the story of how I arrived at Amusement Park, a place that also truly believes in this creed: anything is possible.
Those of us who work in advertising and PR understand how powerful words are; they can shape an organization’s culture, they can drive consumers to your brand and, they can destroy your brand in just an instant.