Those of us who work in advertising and PR understand how powerful words are; they can shape an organization’s culture, they can drive consumers to your brand and, they can destroy your brand in just an instant.
Cristina Pellizzon is our PR Account Executive at Amusement Park, and our resident expert on Blogger and Influencer Marketing.
Influencer Marketing is the art and science of engaging with influential individuals to drive a brand’s message to a larger market in the form of online sponsored content.
Today Instagram released an interesting new feature to your newsfeed continuing their effort to stay ahead of the social curve. Carousel style capabilities for photos and videos in your organic feed, which was previously only available for paid social ad. Why is this important?
Recently I attended a unity march to support women’s equality and I was struck by how creative the signs were – it was a constant source of entertainment for the entire day each time a new sign came into view. Now, before you think to yourself, oh no, I came to read a marketing blog, not hear a political rant, let me just say, this isn’t about politics, this is about advertising.
I am very thankful for the experience of the pitch. When your passion crosses over to your work, it can be scary, as you can’t help but wonder if being an insider will taint your perception.
As an agency that preaches the importance of relationships, LinkedIn is the tool that makes it possible to sustain so many of them.
Fiction. It’s become quite an addiction. I can come home and escape into the enveloping arms of my newest Netflix binge. It makes me feel good. The thing about fiction is that I can consume the good parts and avoid the bad.
For years I was haunted by the saying, “Jack of all trades, master of none.” It was worrisome to think that I was not a specialist at any specific area of my career because specialists are the foundation of the industry I am a part of.
Have you ever had a loved one pass away, and then something happens in your life and you want to tell them all about it?
It’s Sunday at 1 a.m. and I’ve just arrived in Miami from Los Angeles. And I’m sick. Not just a cold, we’re talking really sick! I’ve been travelling all day and tomorrow is the first day of the 2016 4A’s Transformation Conference.
Sitting around waiting doesn’t really allow us to get much done. So, I go back to the question. Why wait? Especially as it relates to things of importance, we don’t want to look back in our life rearview mirror with regrets about not having acted.
Similar to the 3-D revolution in the 1980s, 360 VR has that same attitude in 2016. It’s taking audiences places we didn’t think were possible.
I’ve realized that advertising and business can be compared to the differences between the left brain and right brain.
One of my favorite George Carlin interviews is one in which he explains why it’s important to “not give a sh*t.”
If you take a spin online or in traditional media these days, it’s hard not to notice piles of sarcasm and gobs of irreverence – both playful and sincere; many have built names for themselves by developing snarky-voiced columns and personas. Of course, there’s a whole lot of good-hearted stuff out there, too, it’s just a bit overshadowed at times.
A. Never. We’ll take what we can get.
B. Sometimes. If we’re really busy.
C. Always. We like to play games.
As a seasoned business development professional – I’m going to offer my personal perspective and outline why there is only one suitable answer to the above question.