Advertisers wield a lot of power. Using television, radio, billboards, social media, spokespeople, and more they can reach audiences of billions, with the goal of strengthening brands, helping society, and maybe even winning an award or two. And despite good intentions, advertisers are often painted as the bad guys, criticized for convincing people to buy things they don’t need.
The question always comes up as soon as people find out I’m from Pennsylvania: Why did you move to California? The answer, of course, is not nearly as dramatic as people hope for. My journey to an advertising career in California has taught me that things won’t always be easy, but they will be worth it.
It’s #NationalReadABookDay so we’ve decided to peek into the bookshelves of AP’s avid book readers and get some new recommendations. Check out their all-time favorites and what they’re currently digging into.
We so often hear how hard it is for young people today to get started out in their professional careers. With the high cost of living today, many young folks are still dependent on their parents well into their 20s. Parents of Gen We and younger Millennials remember the difficulty of the 70s and 80s recessions the Energy Crisis, and double-digit inflation. We had it just as tough … right?
There’s a lot that’s taken for granted while one aimlessly scrolls their social media feeds. Though social content production has gained recognition as a job within the past few years, many people are still unaware of the amount of time and effort that goes into curating the content seen daily from many notable brands.
Two million people will graduate from college with bachelor degrees this year. That’s two million people with essentially the same qualifications all entering the workforce and competing for a fraction of the number of jobs. They all come in with varying levels of academic prestige, relevant internship and industry experience, and buffed up LinkedIn profiles, but what really separates a good one from the rest is a personal brand.
I’ve always believed that through education, hard work and dedication that anything is possible. This is the story of how I arrived at Amusement Park, a place that also truly believes in this creed: anything is possible.
Those of us who work in advertising and PR understand how powerful words are; they can shape an organization’s culture, they can drive consumers to your brand and, they can destroy your brand in just an instant.
Cristina Pellizzon is our PR Account Executive at Amusement Park, and our resident expert on Blogger and Influencer Marketing.
Influencer Marketing is the art and science of engaging with influential individuals to drive a brand’s message to a larger market in the form of online sponsored content.
Today Instagram released an interesting new feature to your newsfeed continuing their effort to stay ahead of the social curve. Carousel style capabilities for photos and videos in your organic feed, which was previously only available for paid social ad. Why is this important?
Recently I attended a unity march to support women’s equality and I was struck by how creative the signs were – it was a constant source of entertainment for the entire day each time a new sign came into view. Now, before you think to yourself, oh no, I came to read a marketing blog, not hear a political rant, let me just say, this isn’t about politics, this is about advertising.
I am very thankful for the experience of the pitch. When your passion crosses over to your work, it can be scary, as you can’t help but wonder if being an insider will taint your perception.
As an agency that preaches the importance of relationships, LinkedIn is the tool that makes it possible to sustain so many of them.
Fiction. It’s become quite an addiction. I can come home and escape into the enveloping arms of my newest Netflix binge. It makes me feel good. The thing about fiction is that I can consume the good parts and avoid the bad.
For years I was haunted by the saying, “Jack of all trades, master of none.” It was worrisome to think that I was not a specialist at any specific area of my career because specialists are the foundation of the industry I am a part of.