Amusement Park has been selected as advertising, creative and PR agency of record for The Auto Gallery family of luxury auto dealerships in Southern California and Arizona. The new partnership is part of the agency’s growing automotive practice and was made public on October 20 by Ed Collins, Amusement Park president and partner.
Amusement Park will be responsible for elevating The Auto Gallery brand by implementing integrated brand- and dealership-level programs encompassing marketing, digital, social, PR and enthusiast and sales events.
Amusement Park will support The Auto Gallery brand and its 14 best-in-class luxury auto dealerships featuring Lamborghini, Maserati, Porsche, McLaren, Audi, FIAT, Pagani and Alfa Romeo.
“We’re familiar with much of the award-winning work completed over the years for clients of Amusement Park Entertainment and DGWB,” explained Tom Valasek, CMO of The Auto Gallery. “Now that the two companies have come together, we’re anxious to leverage Amusement Park’s collective creative and strategic firepower to benefit our growing lifestyle brand and dealer family. We’ve only begun to realize the possibilities.”
Los Angeles-based The Auto Gallery has a mission to develop long-term luxury lifestyle relationships with its enthusiast-caliber customers that transcend the typical auto-buying experience. Brand hallmarks range from state-of-the-art showrooms and service facilities to industry-leading sales associates and service technicians, and the most comprehensive inventories for each luxury badge it sells.
The Auto Gallery’s 14 destination dealerships include Maserati Beverly Hills; Maserati Calabasas; Van Nuys Maserati; McLaren Beverly Hills; McLaren Calabasas; McLaren Scottsdale; Pagani Los Angeles in Beverly Hills; Santa Monica Alfa Romeo; Van Nuys Alfa Romeo; Santa Monica FIAT; Van Nuys FIAT; and The Porsche Auto Gallery, Audi Auto Gallery and Lamborghini North Los Angeles in Woodland Hills.
The company is known for its inventory of some of the world’s most sought-after luxury models including the Porsche 911 Turbo, Macan and Targa 4; the Lamborghini Huracan and Aventador; the Maserati Ghibli and Quattroporte; and the McLaren 570S & 650S supercars.
Amusement Park’s auto practice offers more than 100 years of collective auto marketing experience spanning two Southern California offices and 90 employees. Several additional Amusement Park auto industry partnerships will be announced in the coming months.
“Ever since we successfully collaborated with Tom in support of Auto Nation, we’ve wanted to rejoin forces with him to build the next great automotive brand,” said Collins. “The Auto Gallery represents a rare opportunity for the Amusement Park automotive team to pursue its passion by partnering with a trusted industry leader. This is the type of collaboration that inevitably leads to the best work and results.”